ChatGpt has brought a revolution in the digital world. The San Francisco based company. Open AI launched it in November and in a short period, Chat GPT has become a favourite app among the netizens in India and elsewhere in the world. The high-profile AI chatbot ChatGPT from OpenAI has become a favourite app for professional writers, advertisers, marketers and others for various inputs like content generation, information, analysis, captions besides, seeking technical advice.ChatGPT
ChatGPT disrupts AI scene-Will it become new Google?
Artificial Intelligence has been gradually bringing revolution in the digital world. AI which is the ability of a digital computer or computer-controlled robot to perform tasks commonly associated with intelligent beings, has changed the way netizens use internet. You have become familiar with AI features like Chatbots, virtual assistants, machine learning algorithms and predictive analytics have be. Well, it sounds exciting but there are some concerns about the impact of AI on jobs, privacy, and the quality of online content. For instance, search engines are the most affected lot where machine-generated content is posing a serious challenge to traditional search methods. Isn’t it? The biggest search engine, Google has been efficiently responding to the challenge of machine-generated content. Is it enough?
With the entry of Chat Gpt, Google which until now was dominating internet reach across the globe, has started feeling the heat. According to the Forbes magazine, OpenAI has “suddenly” and shockingly threatened to overthrow Google. In the process, it has become a 29 billion US dollar organization, seemingly overnight. Microsoft, OpenAI’s largest stakeholder, is likely to receive the lion’s share of OpenAI’s profits for years to come.
OpenAI and Microsoft recently announced that an even more robust AI than ChatGPT was embedded into Microsoft’s floundering search engine, Bing. The development has certainly posed a threat to Google which enjoyed the dominance in digital world.
How does ChatGPT work?
Chat GPT has the ability to give an accurate answer to questions asked in English. ChatGPT works in a conversational style.
The dialogue format makes it possible for ChatGPT to answer followup questions, admit its mistakes, challenge incorrect premises, and reject inappropriate requests.
According to openai.com, ChatGPT is a sibling model to InstructGPT, which is trained to follow an instruction in a prompt and provide a detailed response.
The website has provided a sample for reference purpose. For instance,
Here is another example: A user sought an answer for reasons behind brain drain in Hong Kong based on an article in the Standard.com.hk. The ChatGPT provided an answer within seconds. The user tweaked the question twice and the chatbot responded accordingly. The AI based ChatGPT has avoided giving controversial answers and candidly admitted its inability to comment.
Yet another user sought suggestions for new plugins for Joomla, content management system and got replies instantly. A contributor in the Forbes, Glenn Gow, Board Member (The AI Guy) and CEO Coach shared his experience with ChatGPT.He wrote,” I used it while recently planning my family’s winter vacation. I was thinking about Europe, so I asked ChatGPT what places I should consider visiting. It not only offered me eight different cities to consider, it also explained the pros and cons of each one of them. I noticed that Innsbruck was one of the cities it recommended, so I asked ChatGPT to tell me more about Innsbruck. It told me that Innsbruck has excellent skiing, Christmas markets, and coffee houses, and is easy to get to. It also warned me that some tourists prefer a more remote, “alpine village” over Innsbruck, and that it is very expensive.
My search was over in seconds. I got the answers I wanted, more or less instantly, in a way that felt very connected and friendly, and without scrolling and clicking through result after result on Google.”
Experts on ChatGPT
Experts do not rule out the possibility of AI taking over some human jobs. Leading marketers too have shown their concern for Chat GPT. According to New York Times, this a “code red” moment for Google. The biggest implication of ChatGPT on Google’s business, according to the author, is “unsuitability for delivering digital ads.” (Google’s ad business represents 80% of its revenue). Another article in the leading US daily pointed out reasons for voice assistants like Siri, Alexa, and Google Assistant seemed primitive in front of ChatGPT. According to ex-Apple, Amazon, and Google engineers and employees, the difference is grounded in the approach the companies took with their assistants: For instance, the assistants and the chatbots are based on different flavours of A.I. Chatbots are powered by what are known as large language models, which are systems trained to recognize and generate text based on enormous data sets scraped off the web. They can then suggest words to complete a sentence.
In contrast, Siri, Alexa and Google Assistant which worked on command-and-control systems, can only understand a finite list of questions and requests like “What’s the weather in New York City?” or “Turn on the bedroom lights.” If a user asks the virtual assistant to do something that is not in its code, the bot simply says it can’t help. Sensing the limitless abilities of Chat GPT, Gmail developer Paul Buccheit stated that the tool can bring down search engine giant Google in “a year or two”.
Launched in November 2022, the tool amassed more than one million users within a week’s time. OpenAI employee Sam Altman mentioned it in his tweet. In the past few weeks, ChatGPT has demonstrated what it is capable of – by writing instant and complex essays, drafting marketing pitches, producing poems and jokes, and even drafting the speech of a Congressman in the US.
Meanwhile, Open Ai recently launched the latest iteration model of its GPT series, GPT-4 which can help brands to use for innovative marketing and leverage it for other growth strategies. Openai claimed that GPT-4 can solve difficult problems with greater accuracy, thanks to its broader general knowledge and problem solving abilities.
GPT-4 is more creative and collaborative than ever before. It can generate, edit, and iterate with users on creative and technical writing tasks, such as composing songs, writing screenplays, or learning a user’s writing style. GPT-4 is currently available on ChatGPT Plus and as an API for developers to build applications and services.
Brand Management companies are busy analysing benefit of GPT-4 in brand building. According to available information, GPT-4 can do creative and technical writing tasks, accepting images as inputs and generating captions, classifications, and analyses and handling long form content creation ranging over 25,000 words of text.
According to Exchange4media, Duolingo has already used GPT4 version in its new subscription-based platform called Duolingo Max, matchmaking application Keeper, virtual assistance app for the visually impaired called Be My Eyes and edu-tech firm Khan Academy.
The website quoted Ashray Malhotra, CEO and co-founder of Rephrase.ai who said that the broader knowledge base of GPT-4 can be a game changer in customer service and content creation. “Brands can leverage the features of GPT-4 to create engaging and personalized content for their customers, such as product descriptions, reviews, ads, social media posts, emails, chatbots and more. GPT-4 has a broader general knowledge and deeper understanding of various domains than previous models, which means it can generate more relevant and accurate content for different audiences and contexts. GPT-4 is also multilingual and can answer multiple-choice questions with high accuracy across 26 languages, which opens up new possibilities for global marketing and customer service.”
Hareesh Tibrewala, joint CEO Mirum India, says, “Brands can use it for generating campaign ideas as well as the actual content for the campaigns. Right now simple things like generating multiple subject lines keeping best practices in mind for a email campaign or key word stuffed article for SEO purposes to more complex things like writing video scripts keeping in mind specific brand tonality and requirements. I think it has multiple possible applications. “However, brands also need to be mindful of the ethical and social implications of using AI tools like GPT-4. They need to ensure that they use them responsibly and transparently, respecting the privacy and preferences of their customers.”
ChatGPT journey
GPT-1: launched in 2018 by OpenAI.
GPT-1 could carry out zero-shot performance on various tasks.
GPT-2: OpenAI developed a Generative pre-trained Transformer 2 (GPT-2) in late 2019 . Like GPT-1, GPT-2 too leveraged the decoder of the transformer model. Some of the significant developments in GPT-2 is its model architecture and implementation, with 1.5 billion parameters it became 10 times larger than GPT-1.
GP3-: According to openai, DALL·E is a 12-billion parameter version of GPT-3 trained to generate images from text descriptions, using a dataset of text–image pairs. We’ve found that it has a diverse set of capabilities, including creating anthropomorphized versions of animals and objects, combining unrelated concepts in plausible ways, rendering text, and applying transformations to existing images.
For example, you can instruct GPT-3 to perform many kinds of tasks solely from a description and a cue to generate the answer supplied in its prompt, without any additional training. It is zero-shot reasoning. DALL·E extends this capability to the visual domain, and is able to perform several kinds of image-to-image translation tasks when prompted in the right way.
ChatGPT is currently a prototype. It sometimes writes plausible-sounding but incorrect or factually incorrect answers. Besides, ChatGPT often overuses certain phrases, such as restating that it is a language model trained by OpenAI. Sometimes, it responds to harmful instructions, inappropriate requests or exhibits biased behaviour. Google does not impose things on people.
