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Festival season is the most appropriate time for marketers to grow and make huge profits. That’s because Indians prefer to do shopping in the festival season only. Precisely for this reason, most marketers have focussed their attention on festive marketing. For that they have drawn festive marketing strategy, set target goals and fill stocks in …
Are you worried your clicks are down and your traffic is shrinking?You’re not alone—and Google’s zero-click algorithm might be the hidden reason behind it. Earlier, when users would search for information on internet, google would provide them links of various news websites or think tank groups, allowing users to search on their own. The following …
Zero-Click search: Website Traffic Is Vanishing? Read More »
Maha Kumbh 2025 is set to give a unique digital experience to devotees and marketers all over the world as AI Generative Chatbot technology will be used for the first time for the mega event. On the initiative of Prime Minister Narendra Modi and UP Chief Minister Yogi Aditya Nath, the iconic Mahakumbh fair is …
Almost 30 years have passed when Bill Gates first said ,”Content is King’, but SEO experts, marketers and advertisers still discuss the relevance of content in the digital era. Has it lost its relevance because of the entry of AI tools. No, instead AI tools have made it easy for people to generate content effortlessly …
Black Friday, the much-awaited shopping event of the year, is not just a consumer frenzy; it’s a goldmine for marketers. Scheduled for November 29, this global event is the best time for sale, promotion, data collection and lead generation. It is the most important time for brands to boost their revenues. In 2023, global online …
Black Friday 2024 : Golden Opportunity for Marketers to Boost Earnings Read More »
The 2024 has seen AI takeover of the digital world. AI has reshaped industries, marketing and sales besides health, education and finance. Tech giant Google got affected by the AI-driven transformation. In an important announcement, Google CEO Sundar Pichai recently shared that over 25 per cent of the company’s new code was now being generated …
AI Takeover in 2024,What’s next for internet in 2025? Read More »
The changing consumer behaviour has posed multiple challenges for marketers in the digital age. Several studies have been done to understand the changing consumer behavior owing to the advent and proliferation of digital technologies. The latest OpenAI’s integration of a search function within ChatGPT has raised several doubts over its impact on consumer behavior. The …
Changing consumer behaviour poses challenge for Marketers Read More »
Google My Business (GMB) is an essential tool for businesses to manage their online presence and attract local customers. The importance of GMB increased manifold especially in the pandemic period. However it has become essential for businesses, start ups besides corporates, industries and several others. According to Forbes magazine, if your customers want to find …
“Content is King.” This mantra has become a guiding principle for marketers navigating the complex web of online platforms and technologies. Despite the rise of ChatGPT and other AI tools, the essence of original content remains unparalleled in its ability to connect, engage, and convert audiences.”
What is Comment Marketing? Comment Marketing is one of the oldest methods being used by offline and online marketers. It still has evolved over a period of time. In the digital era, it has not lost its power and influence. Though the number of people using this method has decreased compared to the last decade …
It is important to become digitally sound now. So you need to learn ways of producing e-content, develop writing skills and learn digital marketing.
